An independent studio building around a single idea — knowing. Knowing yourself, and knowing the people you care about. Each product points that idea somewhere new: a diary that helps you understand your own days, a quiz that shows how well your friends really know you. One house, many ways of knowing.
The idea
Everything Knowli makes is a different way of answering the same quiet question: how well do you actually know something? The subject changes — yourself, your friends, your days — but the through-line is the same.
Write a little each day and slowly understand your own patterns.
→ DAYLIGHT
Build a quiz about yourself and see how well your friends really know you.
→ KNOWLI QUIZ
The idea is open-ended on purpose. The next product fills this in.
→ ROOM TO GROW
The portfolio
Two products today, built to be joined by more. The house stays deliberately neutral so each one can carry its own colour and character — the family shows through the shared gold point, not a matching coat of paint.
daylight
daylight.knowli.xyz
The everyday journal that grows with you — write a little each day, and it becomes an intelligence that reflects your patterns back. Full own identity: sun mark, Fraunces wordmark, dawn-to-dusk palette. Signed "a product of Knowli."
Join the waitlistBranded · carries the name
Knowli Quiz
quiz.knowli.xyz
Build a short quiz about yourself, share a personal link, and see how well your friends really know you — then send them a thank-you gift. Sits close to the parent look; its own product mark is still to come.
VisitThe principles
The through-line across everything: your words, your answers, your data stay yours. We don't sell it, and we don't make it training fodder. Where a product isn't there yet, we say so plainly rather than market the promise as done.
Every product is a different way of knowing, free to look and feel like itself. What connects them is the thinking and the gold point — not a matching coat of paint.
Personal software should feel personal. We build for a Tuesday evening, not a boardroom — approachable, unhurried, human.
An independent studio, not a platform play. We ship real things at a human pace and tell the truth about what’s built and what’s still coming.
Products start simple and deepen over time — the way Daylight begins as a diary and grows into something that understands you.
Who's behind it
Knowli is built by a small team, at a human pace — real things shipped, and the truth told about what's still coming. If you want to say hello, ask a question, or just see what's next, get in touch.